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Comic Relief

BRIEF

  • Launch new Seriously Good Indian cooking sauces, the range developed by Gordon Ramsay to raise money for Comic Relief

SLAM EFFECT

  • Held a pop up Curry Stall on London's famous Brick Lane - money from the sale of the curry dishes donated to Red Nose Day 2011
  • Photo call with Gordon Ramsay, Coronation Street actress Shobna Gulati and giant, Red Nose mascot

  • Media cooking workshop/interviews with key media

SUCCESS

  • Media highlights: Daily Mirror, Daily Star, News of the World, The People, Magic FM, Capital FM, Heart FM, Mail Online, MSN, Evening Standard and much more! 78 pieces in total
  • Campaign ROI of 32:1 against industry standard of 3:1
  • Sold out of curry in an hour, smashing all expectations