Palladium Alliance

THE BRIEF

Position Palladium as the perfect contemporary choice as a precious metal for fine jewellery
Create mass consumer awareness, drive demand and therefore ultimately sales of Palladium

Negotiated a collaboration with Dame Vivienne Westwood to create a range of couture and commercial jewellery using the precious metal - her first ever fine jewellery line
Secured Christina Hendricks as the Face Of the collection and supermodel Lily Cole co hosted the opening party for London Fashion Week to launch the exclusive jewellery line at The Wallace Collection
Brit award winner Jesse J performed an exclusive set at the event
Ensured that Christina Hendricks, as the Face Of the jewellery collection, co hosted the opening of Vivienne Westwood's boutique in LA and that the jewellery was the focus point for the evening
Hosted private media viewings of the collection with fashion editors in both the USA and the UK
Engaged up and coming designers from two of the world's leading design schools, Central Saint Martins (UK) and Fashion Institute of Technology by creating a Palladium jewellery design competition
Giles Deacon was secured as the judge of the Central Saint Martins design competition

Media highlights included a four page interview feature in Harper's Bazaar with Vivienne Westwood and the front cover of You magazine and Stylist magazine with Christina Hendricks
Interview with Christina Hendricks was secured on Entertainment Weekly and Vivienne Westwood collaboration announcement secured in The New York Times
Overall secured over 930 pieces of coverage in the USA and UK with a combined reach of over 1 billion