BRIEF
- Create a consumer engagement programme to resonate with RSV's target audience, using music and film as a platform
SLAM EFFECT
- A consumer reward programme where members of www.rsvoriginals.co.uk attended free gigs and film screenings
- Leveraged the celebrity status of the performers to generate media interest and quality branded coverage
- Worked with videographers and bloggers to develop rich content for media and for RSV's website and social media pages
SUCCESS
- Launch gig in May achieved 46 pieces of coverage including a four minute branded video on The Sun online
- London underground pop up bar in August was attended by more than 100 journalists and 250 consumers
- Launch of film festival in London included exclusive Q&A with Mark Millar and cocktails reception with 50 journalists
- Total ROI for the programme was 16:1
